No one likes it when someone markets a product or opportunity using less than ethical or honest practices. Yet every single day you’ll come across marketers who seem to think this is a good idea. They must think so, else why would they do it?
I get that competition is on your heels. But intentionally misleading consumers in hopes of a sale only portrays you as one who lacks credibility. Make no mistake; I’m not referring to inadvertently misspeaking or being mistaken in your facts. Rather, I am referring to intentionally providing false information.
Some may try to justify this practice by calling it “creative marketing.” I don’t care if it’s creative accounting or creative marketing – both imply shady practices. To give you an example, some direct sales companies are currently or will soon be expanding into other countries. That is extremely exciting news for the excited consultants as it can potentially open a large window and boost their business tenfold. One company recently announced that they are in the planning stages of a European expansion. So what does one consultant do in hopes to get the upper hand? She spams the heck out of forums with flashy headlines of “We sell [company] in [Country].”
Talk about putting the cart before the horse. No details announced, no launch date, and no authorization to advertise yet. None of that seemed to matter because rather than marketing by using ethical and accurate facts, she tried a gimmick. No gimmicks are necessary if you represent a solid product or opportunity. If you represent a company of integrity, that offers products that are in demand and consumable, you will do fine marketing without any misleading rhetoric.
In this particular example, when the overreaching was pointed out to the original spammer, she merely responded, “Yup, I know.” And we wonder why the direct sales industry, in some circles, doesn’t have the most favorable reputation. It’s always interesting to watch the “positioning for rank dance” when a new country opens. It’s just smart business to start to lay groundwork to recruit in these areas once all legalities have been worked out and there is a green light. Dropping teasers or ‘coming soon’ headlines are fine. Embellishing or outright lying serves no useful purpose except to make those who employ this tactic look desperate and shady.
It is important to have a USP – unique selling position. You want something about you or your business to set you apart from the competition. Why would potential customers and recruits choose to do business with you over all the others? Answer that question honestly, and you have a marketing strategy. There will be no need to fabricate or falsely sensationalize your offerings. If you represent a great product and solid company, you won’t need to mislead anyone.
Honesty is always the best policy……so let me say, you will never regret signing on as a Herbalife distributor. You will have the tools and guidance you need to succeed. It’s a guarantee.
Be Healthy….VL Parker
The most important discussion about why email marketing is important for business. Let’s get right into that. Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old-fashioned email marketing still holds … Continue reading
How do you expect to succeed in network marketing? Well, you won’t if you don’t treat it like a real business.
Prospecting can be easy when done the proactive way. So what would you rather do – talk to 10 people a day or have 10 prospects leaving messages telling you they’re interested in your business opportunity?
Ask yourself is your prospect interested in your product or how long the company has been in business or how your compensation plan works. I don’t think so. What would you be interested in? I would imagine it would be making money. That’s exactly what your prospect is interested in.
So how can you achieve your goals? By treating your business like a real business. By helping your prospects achieve their goals. So sell your prospects on how you can help them succeed in the network marketing business you have. This is duplication at its finest.
So what makes you different? Why should anyone join you? Because you look at network marketing as a business with marketing strategies.
You’re willing to teach them your strategies when they’re willing to join your team. You let them know that you look at network marketing as a business – to make profits.
Stop being an annoying salesperson. Stop talking to your circle of influence about your business, unless you first give them the marketing strategies you’ve learned and use.
Do you want people to gravitate to you? Such as your friends and family – then be successful yourself. Be the testimony of the marketing system that you use. Show them it works – walk the talk.
Let your prospects know you treat your network marketing opportunity like a business. Show them that success is possible for more than 3%. Believe me it really is – I know. It has been for me.
Be Healthy…VL Parker